Fur farming – from fashion to prohibition

Frode Pilskog
Stiftinga Viti, Museums of the Norwegian Coastal Administration

Cecilie Rørstad
Ålesund, Norway

Viti, the museum of Sunnmøre, will investigate how changing multinational trends directly effects on micro level. In the village Norangsdalen, high-end tourism and fur farming have existed side by side since the early 20th Century. A ban on the breeding of fur animals will come into force in Norway in 2025. The fox and mink farms will soon be torn down. How can we as a museum communicate this shift? How can we disseminate what we don’t see from our recent past, our intangible heritage? The methods of slow memory will broaden the knowledge and understanding of the complexity of fur farming in our region.

Keywords: transnational trends, agriculture, conflicts, transformation of an industry.

Frode Pilskog wrote his Master in Archaeology in 2000, focusing on heritage, oral history and identity. Pilskog has been working on archaeological projects all around Norway as a project leader, researcher, and advisor.
Since 2009 Pilskog has been responsible for Vitis part of The Museums of the Norwegian Coastal Administration. Pilskog was project manager for the main exhibition at Dalsfjord museum of Lighthouses that opened in 2012. Until 2019 Pilskog also worked as section leader at Dalsfjord museum of Lighthouses. Now he works as a conservator researching and teaching the history of lighthouses, pilots, ports and preparedness against acute pollution.
His works also includes digital documentation, photogrammetry and 3d modelling of ports and lighthouses.

Cecilie Rørstad wrote her master in Public Administration in 2012, focusing on different factors influencing regional development in the region of Sunnmøre. Rørstad has been working as a researcher and advisor and with volunteers in folkdance- and music in the region of Sunnmøre.
Since 2014 Rørstad has been a conservator in Viti, and worked with both Viti’s educational programs and research, in both industrial and agricultural history in Sunnmøre. Rørstad has been project manager for the main exhibition at Sunnmøre museum “I was here – the voices from Sunnmøre” that opened in 2022. She has experience in involving volunteers in the museum’s dissemination and in the use of reference groups in the development of exhibitions. Dissemination of intangible heritage from the region to different groups of audiences is also a part of Rørstad’s work.